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Selling gold

Because of the recent recession, people are struggling to find new ways to save and make money. With the price of gold reaching record highs of well over $1,000, ads have prompted millions to look through their valuables for rings, chains, and coins they are willing to part with.

However, Washington state Attorney General Rob Mckenna has cautioned people from little known companies that promise fast cash. This has created an industry tailor-made for a recession and a hotbed of opportunity for consumer scams. The recession itself is responsible for creating this trend among scammers.

McKenna offered these tips for selling gold:

Understand what you have

Have the item(s) appraised. While not required by law, reputable U.S. jewelry makers stamp pieces to designate karat level and include the name or trademark of the company endorsing the mark. However, misleading or fraudulent jewelry markings are not unheard of.

Going to a jeweler for an appraisal will yield the most accurate results. Scrap values don’t reflect the craftsmanship or antique value. You can find credentialed appraisers at the websites of the National Association of Jewelry Appraisers and the American Society of Appraisers .

Shop around

There have been many instances where people who could have got decent money have been fooled because they did not take the time to look around.

Since the price of gold fluctuates, call businesses on the same day to ask what they pay for gold. As nice as it would be, you will not be compensated $1,000 for every ounce of gold you have but at least you can make some decent money out of this. That figure applies to quantities of pure gold only.

Beware of superlative ads

Many ads claim that they pay the highest prices, do not believe these ads. Many reputable companies stay away from these claims and will quote their prices upfront.

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As a family that has earned an outstanding reputation in the jewelry business over the last 75 years, we are committed to the highest ethical standards and practices when it comes to buying your gold. We are members of the Jewelers Vigilance Committee, the industry’s hallmark for ethics and integrity, and are committed to bringing honesty and integrity to each and every transaction. Our scales are certified and calibrated by the state of New York, we are licensed and insured to trade gold, and we test your gold right in front of you in a safe and friendly environment. But best of all, we offer the guaranteed highest payouts in New York! When selling your gold, demand the highest standard in the industry: The Gold Standard.

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