The Gold Standard: A Family Business

Thank you for visiting our site. As residents of Long Island, and as a family whose history in the jewelry industry goes back over 75 years, we've based our business strategy on one major factor: we provide each of our customers a safe and secure transaction, friendly customer service, and guarantee our customers a fair and competitive price for your gold and jewelry!

What can you expect at The Gold Standard? As members of a family that have earned an outstanding reputation in the jewelry business, we are committed to the highest ethical standards when it comes to buying your gold. Your items are weighed and tested right in front of you in a friendly, comfortable environment. Our scales are certified and calibrated by the state of New York. We are licensed and insured to trade gold. We are members of the Jeweler's Vigilance Committee and have a 100% Satisfaction Guarantee. We never charge hidden refining fees, have no minimum weight requirements, and there is never any obligation to sell -- we will let you know your payout before your jewelry is tested!

New York's Top Gold Buyer

At The Gold Standard we're proudly committed to growing our company the right way. We don't tip our scales in order to earn a few extra dollars, or try to get you into our stores to make a "high-pressure sales pitch." We opened our first store in Syosset, NY with a commitment to establishing ourselves as a reputable buyer of gold and jewelry, and since then have opened nine additional stores in Forest Hills, Merrick, Carle Place/Garden City, Oceanside, Roslyn Heights, Floral Park, Oakland Gardens , Astoria and Hewlett! We're proud to stand at the forefront of the industry as an honest and reputable Long Island gold buyer offering high payouts to our customers.

We invite you to experience The Gold Standard Difference: exceptional service, a friendly environment and the highest payout in the industry. Don't settle for less!

Customer Satisfaction Survey Results

As part of our Commitment to Customer Service, The Gold Standard of New York hired Market Research Solutions, Inc., a highly regarded independent research corporation, to survey customers who sold gold, diamonds, estate jewelry, watches, coins and scrap gold to The Gold Standard in 2009.

Here are the results!

• 97% of respondents would recommend The Gold Standard to a friend or relative
• 89% of respondents feel we pay top dollar for jewelry
• 91% gave a favorable ratings for store appearance
• 96% state they were treated by courteous and professional staff
• 96% state that they were treated with respect

By a 10 to 1 ratio, respondents say that The Gold Standard's prices are higher than those of the competition!